Hi! I am Hanyu, an Assistant Professor in the Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. I received my PhD in Quantitative Marketing from the Goizueta Business School, Emory University.
I am an empirical marketing scientist interested in applying statistics, economics, and computer science to model complex, rich, unstructured relational data—such as graphs, networks, and dyadic interactions—to address contemporary marketing problems.
My research spans two complementary streams. The first focuses on developing and applying graph-based deep learning and artificial intelligence methods to generate customer insights and value predictions in networked marketing contexts, ranging from online social networks to offline mobility networks. The second seeks to uncover the mechanisms that shape consumer behavior within relational and networked environments. Across both streams, I work with large-scale panel data that capture rich behavioral, relational, and contextual information.